Terms and Conditions
Last updated 22 October 2026
These terms are the agreement between you and Anemoia Labs Ltd ("we", "us") for the app Beardly ("the app"). By using the app you agree to them. If you do not agree, please do not use it.
1. What the app does
Beardly gives you a beard score worked out from your answers, a plan of daily habits and beard care routines, a tracker for weekly photos, and a Beard Coach that answers beard questions.
2. General guidance, not medical advice
The app gives general grooming and lifestyle guidance. Results depend on genetics and differ from person to person, and no particular result is promised. It is not a substitute for advice from a doctor or dermatologist: speak to one before changing your diet or exercise if you have a health condition, and stop using any product that irritates your skin.
3. Your account
You must be at least 16 to use the app. You are responsible for activity on your account. You can delete your account at any time, as described in the Privacy Policy.
4. What you upload
You keep ownership of the photos you add. You give us permission to store them only to provide the app to you. Only add photos of yourself.
5. Subscriptions
Beardly needs a subscription, monthly or yearly. Payment is taken by Apple from your Apple Account when you confirm the purchase. The subscription renews automatically unless you turn off auto-renew at least 24 hours before the end of the current period. You can manage or cancel it in your Apple Account settings, and refunds are handled by Apple under its policies.
6. Acceptable use
Do not try to break, overload or reverse engineer the app, or upload anything containing malicious code. We may suspend or close an account that breaks these terms.
7. Our content
The app, its design and its content belong to Anemoia Labs Ltd and are protected by intellectual property law.
8. Liability
We provide the app as it is and cannot promise it will always be available or error free. To the extent the law allows, we are not liable for indirect or consequential loss, or for results that depend on factors outside our control. Nothing in these terms limits liability that cannot be limited by law, or your statutory rights as a consumer.
9. Changes
We may update these terms. If a change is significant we will tell you in the app before it takes effect, and the date at the top of this page will change.
10. Law
These terms are governed by the law of England and Wales. If you live elsewhere, you keep any protections the consumer law of your country gives you, and you can bring a claim in your local courts.